Privacy Policy

Effective Date: June 1st, 2025

Last Updated: Oct 1st, 2026

1. Introduction

Welcome to Southwest Allergy and Asthma Clinic, PC (“Company”, “we”, “our”, “us”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website southwestallergyandasthma.com and use our services, including our patient communications and SMS messaging.

By accessing or using our services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We collect the following types of information:

• Personal Information: Full name, Email address, Phone number, Billing and payment information, and any other information you provide directly to us.
• Usage and Technical Data: IP address, Browser type and version, Device identifiers, Operating system, and Browsing activity and interaction logs with our services.
• Communications Data: Call logs and interaction metadata, SMS/MMS opt-in status and interaction history, and Support chat or email transcripts.

3. How We Use Your Information

We use your information to:

• Provide medical support and related patient services.
• Communicate via email, SMS, or phone (including 10DLC-compliant text messaging).
• Authenticate and manage your patient account.
• Deliver service updates, invoices, alerts, and support.
• Maintain compliance with legal, healthcare, and telecom regulations.
• Analyze and improve the performance and security of our services.

4. 10DLC Messaging Compliance and SMS Privacy

To support lawful and effective SMS communication, we use 10-digit long code (10DLC) numbers in compliance with U.S. mobile carrier requirements.

Your Consent

You will only receive SMS/MMS messages if you have explicitly opted in. Message content, frequency, and purpose will be disclosed at the time of opt-in. You can opt out at any time by replying “STOP” or request help by replying “HELP”.

SMS Data Usage

We respect your privacy with regard to SMS messaging:

• All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
• We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign.
• Mobile information and SMS opt-in data and consent are not sold, shared, rented, released, or traded with any third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data will not be shared with any third parties, except with service providers acting solely on our behalf to deliver the messaging service itself, or where we are required to do so by law.
• We comply with the Telephone Consumer Protection Act (TCPA), CTIA guidelines, and all applicable carrier regulations related to 10DLC traffic.

5. How We Share Your Information

We do not sell your personal information. We only share your data under the following circumstances:

• With service providers who assist in delivering our services (e.g., cloud infrastructure, carriers, communication platforms).
• With regulatory authorities or law enforcement when legally required.
• With trusted third parties under strict data protection agreements, solely for delivering services you’ve opted into.

6. Your Rights and Choices

You have the right to:

• Access and correct your personal information.
• Request deletion of your data.
• Opt out of non-essential communications.
• Revoke SMS messaging consent at any time.

To exercise these rights, please contact us at southwestallergyandasthma@gmail.com.

7. Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, or misuse. This includes encryption, access controls, and regular security audits.

8. Retention of Data

We retain personal data only as long as necessary to fulfill the purposes described in this policy, or as required by law or contract. SMS and communications metadata are retained per regulatory guidelines and carrier requirements.

9. Children’s Privacy

Our services are intended for use by adults. We do not knowingly collect personal information from individuals under 13 years of age.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted here with a new effective date. Your continued use of our services after changes indicates your acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns regarding this Privacy Policy or your data, please contact us:

Southwest Allergy and Asthma Clinic, PC

Email: southwestallergyandasthma@gmail.com

Phone: (435) 688-1128

Mailing Address: 1490 E Foremaster Drive STE 260, St George, UT 84790